BRANDING ELEMENTS
Why do we exist?
Majority of bubble gums are focused on the intensity and variety of flavours in the market today. It’s not focused on children, but the general public. Even bubble gum is focused on ‘practicing safe breath’ for Excel. Bubble is even for ‘whitening’ teeth. The flavours are either intense such as spearmint or to delight your taste buds such as Trident layers that uses flavours of combinations of fruits and even desserts. The gum are strips that are thin and can’t make big bubbles. The flavour lasts a few minutes and it becomes hard.
Even bubble gum that were popular had problems with it. Dubble Bubble and Bazooka were hard to chew, the flavour lasted a few minutes, and it became hard that it would hurt your mouth in a bit. Hubba Bubba were fun to make bubbles. However it wasn’t as stretchy that the bubbles were thin and easy to break and the size was a bit big to chew. Even Bubble Gum tape makes it chew more to make bubbles and it becomes harder as you need more of the bubble gum to make bubbles. Then before you know it then your bubble gum tape will be gone.
Master Bubble Bubble Gum is more elastic that it can stretch further and make the biggest bubbles. We hold the record for making the biggest bubbles. We want to make bubble gum fun again and have fun making bubbles.
Where are we going?
We’re aiming for a specific vision that is to bring back the fun than just for practical use. I remember chewing bubble gum and trying to make the biggest bubble each time. I loved hearing the pop sound when the bubble burst. We want people to love this gum and it become an icon. We want children to know that this is the bubble gum that can allow them to make the biggest bubbles and they can be messy and be a child again even when you’re an adult.
How we’ll know we’re there?
It becomes popular and trendy that children will choose this gum as their favourite and just know that each piece of Master Bubble Bubble gum ensures its promise to keep giving you the biggest bubbles. Children will know the name and just choose this as their gum and make it their own childhood memory and experience.
What do we do everyday?
We test it by having every employee believe in making Master Bubble Bubble gum as the comeback of fun and child’s gum. Employees will be having competitions to make the biggest bubble to show and believe in the fun of chewing gum, being a kid in a mature environment, and to conduct its elasticity to ensure our standard of quality and promise is kept. We will be doing sample testing at shopping malls and survey to rate people’s opinions about the taste, quality, and characteristics of the gum.
What we believe in (PRINCIPLES):
-Maintain our record for being the gum to blow the biggest bubbles.
-Maintain fun and laidback personality.
-Create childhood memories and it’ll bring the child out of you.
-Ensure consistency with quality and characteristics.
How we’re different:
We focus on fun and bringing the child out of you. We’ll be focusing on the elasticity and motion of chewing bubble gum for the packaging of Master Bubble Bubble gum. We’ll either have bubbles, bubbles bursting, blowing bubbles, and stretching bubble gum. You don’t need to eat more than one piece to make a big bubble.
How we say we’re different:
We say we’re different by encouraging to have fun chewing gum again. Make the biggest bubble you can. You can be messy and hear the pop of bursting bubbles again.
How we act (OUR VOICE):
Our voice is laidback and fun. Pink is energetic, fun, and happy and will be the colour of the gum and a reference to its originality. We want our packaging to reflect what people will experience when they chew Master Bubble Bubble gum such as a mouth making the biggest bubbles, the bubble gum bursting all over, or stretching it in different directions.
MY SKETCHES OF LOGO
IDEA 1: Mouth blowing bubble with the name of the gum on it. The size of the bubble is to emphasize that this gum makes the biggest bubbles.
IDEA 2: Young girl blowing a bubble gum and looking happy. Again connect to being a kid and making big bubbles.
IDEA 3: Lips blowing out the bubble from the side and a crown on the word master to suggest it’s the king of bubble gum and bubbles.
IDEA 4: Bubble burst on the screen with the name emerging from it.
IDEA 5: Bubble gum burst with the title in the inside.
IDEA 6: Bubble gum being stretched and the colour and shadow of the letters will show the elasticity such as the middle will be very clear and translucent, beginning more dark in colour, and the size of the font would be smaller towards the end. Another idea it ripped in the center or stretched so much that the font is exaggerated or half of the letter will be on each side.
IDEA 7: Bubble gum stretched in different directions, but the font is stretched.
IDEA 8: Better way of conveying gum stretched in different directions where the name is aligned with the strips of stretched gum of various sizes.
IDEA 9: Bubble gum is being poked where the name is being squished in. So size of the font has to be squished or the name is in the center of the gum that the outer has bursted and is warped.
IDEA 10: Bubble gum stretched so it’s the size of the font is larger to small.
LOGO (INITIAL DRAFT)
This one was chosen due to that it focused on making the bubble gum burst, the bubble is huge and irregular, and that you're having fun with it since the middle of it will be that you're poking the font in. So you poke the bubble and it bursts all over, which shows the fun of playing with bubble gum.
LOGO (REVISED DRAFT)
So focusing on the irregularity and size. There are pieces of the gum floating of the side. I was thinking of the texture background to be pavement so that the gum is being laid on the floor, which you see all the time and we do all the time. The darker area will be the inner bubble where the sides are stretched out or the centre of the bubble will be smaller to suggest that it's being squished in. The font will be placed once I start working with it in Illustrator. I like that it's simple and will make the shape and font emphasized and pop out with the colour, shadow, and highlights.
MASTER BUBBLE GUM - AI ILLUSTRATOR
The pieces of bubble gum which are four of them surround the outer perimeter of the bubble gum that's bursting. The pieces of bubble gum are random and are organic so that it can show contrast. The colour of the pieces of the bubble gum are solid and one colour with a darker outline. The weight of the stroke is 1pt. The width of the stroke is uniformed. The brush is flat and is 0.5 pt. The inside colour of the pieces of the bubble gum is F8649E and the colour of the outline of the stroke is F65C9E.
The stroke for the bubble gum burst is 1pt and the brush is chalk scribble and uniformed. The burst is created by the effect of distort and transform. I chose pucker and bloat to emphasize the enormity of the bubble and burst and the contour was organic and curved. The shadow and highlight was made by copying the layer of the bubble gum burst. The highlights were white in colour and I would reduce the opacity to show transparency and a lighter colour as the bubble gum stretches. The shadows are produced by using black colour but reduced the opacity more to show a darker colour that's closer to the middle than the edge, but to blend with it and not contrast. The colour of the burst and the stroke outline colour is EF397A.
The bubble gum which is in the centre and focus point is an ellipse that's warped with a fisheye effect to create a bulging effect and bloated circle. I played with the horizontal and vertical scaling of the distortion of the fisheye effect. I reduced the scale of the ellipse to make the burst pop out. The colour of the bubble and the colour of the outline of the stroke is F8649E. The stroke for the bubble path is 1pt and uniformed width and the brush is oval with 0.5 pt.
The font is in the middle of the bubble and the colour is white. The font has the same effect of the fisheye effect where the letter is smaller towards the edge, but larger in the middle. The layout of the text is to show the elasticity and stretchiness of the gum. The name of the font is Impact and the size is 36 and centered. I want the font to be simple and to focus on the dynamics and energy of the shapes to show that Master Bubble Bubble Gum is fun, stretchy, make huge bubbles that will explode, and that it's playful with the colour of the shades of pink.
The colour mode is RGB.
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