MAGAZINE AD

E&F CUPCAKES MAGAZINE AD (MOCKUP1)

The magazine ad focuses on E&F cupcakes as a product and also as a business. I showed the display of our E&F cupcakes in the 2 display sets of the front of the store. This is to emphasize that this is our speciality and showcases our cupcake in a bold and catches your attention. The customer will think of our cupcakes from the first step they take towards our store. It's similar to seeing McDonalds sign and you know it's McDonalds. This is the same mechanism for the cupcake design in the window display in the front windows.

The store sign is simple but also whimsical. The dots is trail from the flavour oozing out from the cupcake. The dots make your eye travel to the name of our company. The same style will be applied to our front counter. The tier of cupcakes is the focus of our store and again is the first thing when customers walk into the store. 

I think that I will need to include more about our company such as what is it that makes E&F cupcakes so special which I will include in the revision. I just put the main head as a promotion of our cupcakes and the location and contact information on the bottom of the ad. 

There isn't any colour right now because it was a sketch. Some colours that I was thinking would be to imitate red velvet cupcakes with New York cheesecake filling. So I was thinking of dark browns, burgundy, and white as an accent colour to give it a sophisticated and rich look. Also I was thinking of making turquoise and pink to give it a hip and fun look with a cool undertone to it.

REVISED MAGAZINE AD (MOCKUP2)

This mockup has additional information about the cupcake and company as a whole. I introduced the content with pitching our product. Then I was talking about our vision and process of this discovery. The mission statement seals our promise of the quality and what we want to achieve and deliver to our clients. The content is concise and is a pitch. 

The image is what our customers will see from the front to the inside of the store. This image is what the customer will first see before they actual step into the store so really wanted to give an accurate representation for the client and reader to familiarize themselves with. 

The colour palette is soft and fun. The colour palette is mixture of purple, pink, and blue. The blue and green just give contrast and a punch of colour. Otherwise it would just be a pastel and wash away. So the smallest details bring back your attention to the cupcake. I was thinking of doing a burgundy with a chocolate palette to mimic red velvet cheesecake, but then the imagery wasn't as fun and it became more serious than fun. It was too dark. I also used the colour of the master bubble gum rebrand logo as the colour for the name of our company to carry on some element of work that we've done in this class. The colour was #EF639C. It suited the colour palette and personality of our company and cupcake perfectly. I reduced the opacity of the dots that are in the centre of the cupcake to give the illusion that they're within the cupcake to show off our flavour-filled centres. The structure of the building which you see with the horizontal and vertical bars and the grey wash is to show off inside the store and that you're looking through the front window of the store from the outside.