Thursday, August 6, 2015

CLAX

GAME MATCH SLIDE



This is the slide of the match-up game that's displayed on the video board at the CLAX games. The colour palette is inspired from the logo of the home team that is playing. The hunter green creates a border to section off the background and to contrast the brighter tone of the green. The text has a drop shadow to give it depth and contrast. The circle is the central point to showcase the teams and has a drop shadow to give it contour and not make it flat. 

BARRIE PLAYER CARD



The player's card is for the Barrie Blizzard team. I used the lacrosse stick as to reference the sport and criss-crossed them to give movement. The player is in a box that's would be shown up on the board display and with a drop shadow to give it depth. The player's number is on the top that's emphasized by a gradient. The player's name is on the right and left hand side for the viewer to read and see. 

CYCLOPS MERCHANDISE LIST V1

                                               


The design is based on the colour palette and creating a window frame. The colour palette is used from the Southwest Cyclops logo. The images were cropped and then exported into png. The text is a tone of black. The merchandise is displayed as a window frame that's composed of vertical and horizontal lines that are bevel and emboss. There's 2 sets of square frames that are joined together to form 1 background shape. The background colour is a tone of the orange. 

The headline is emphasized with the gradient overlay that's reversed and uses the colour that contrasts the tones of orange that are used elsewhere in this design. 


CYCLOPS MERCHANDISE LIST V2



The second version of the merchandise list was to create a simple, clean, and uncluttered design. The window frame didn't work because it was too cluttered where the merchandise was too close to each other and difficult to read and differentiate them. 

The second version was more refined and organized. The text is a caption and the images are emphasized and is more easier to see and differentiate. The caption helps to create sections to organize the merchandise. The images are larger due to having its own frame that has a thinner stroke outline. The kerning and leading helps to make the text be readable by having not too much space between lines of text. The singular thick stroke mimics the strokes of the frames and unites the logo and the text as a cohesive unit and headliner.









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