Promotion/Advertisements

Alice's Restaurant Promotion

This promotion was used to entice customers to try the new wings and beer at Alice's restaurant. I wanted to create a simple design that really made the customer pay attention to the message. I used jpegs of glasses of beer and just enlarged and decreased the size to create a foreground and background. I used the jpegs of the glasses of beer and wings to advertise their wings and beer. The position of the beer and wings is to create movement from upper right corner to the bottom. The colour of red is create boldness as to highlight their new food. The box that contains the message is the center and focal point of the design and I changed the width of the stroke to make contours and give contrast of thickness to thinness. The colour palette was inspired from their logo.

Durham College Student Offer

This advertisement is for a student discount for the Durham students for the last home game. The diffuse glow and florescent green is used to highlight and emphasize that there's a student offer. The student offer is outlined with the colour of black to make the type readable and to bring it to the forefront. The red colour is used to highlight that students might want to take this offer to get away from homework. The colour palette is inspired from the Turfdogs and CLAX logo. The text is sectioned off in rectangular shapes and is a way to break up the text to make it readable than a long paragraph. 

University of Alberta Panda Bears Volleyball Newsletter

This is the email blast that is used to market University of Alberta volleyball team. First I help create the first 5 box of text and last box of text that are hyperlinks to their site. It was a learning experience of how digital media is used to market and communicate through email in an effective way. We can reach a wider audience and readers can purchase tickets quicker via hyperlink, phone, or email than just going to the site directly to find the same information. 

The colour palette is inspired from the logo. The colour is used to create a contrast of the yellow and green colour in this design.

The first block of text used different style techniques. The text has a drop shadow to make the text standout. The background uses a diffuse glow to give shape, contour, and make the outline glow. 

The second block of text uses emphasis by making the text bold and condensed to highlight the playoffs.  The green colour for the text gives contrast and gives important date details. 

The third and fourth box has 3 different layers. There's a hunter green border which helps to distinguish the layers within this box and break up the tones of green used in this box. The second layer has an outer glow of black to make the green darker to bring out the text. The text has an inner glow of white to make the reader know where to click and to emphasize CLICK HERE. 

The fifth box just uses a drop shadow on the text to make it standout. However the text, "EASIER" is increased in size to show that you can guarantee your seat by purchasing your tickets via phone, email, or by hyperlink. 

This design taught me how to make the text become the most important message and integral part of the design. It was simple done by using few colours for emphasis and contrast,  a dynamic background, and different style effects to make the text pop. 

Winter Box Lacrosse Ad

This winter box lacrosse advertisement was for registration of the winter box lacrosse. The colour palette was inspired from the Junior CLAX logo. 

The design is based on creating contrast, emphasis, and a clean look. The colour red is used to make the white colour of the headline text to pop out. The vertical lines is used as a way to section off each age group. The red colour of the text is used to tell the viewer that this is how much it is to register your child. The red horizontal lines is used to section off this block of text and to separate it from the image. The colour grey is neutral which makes the other colours, lines, text, and image cohesive in this design.

Google AdWords

This Google AdWord is a way to purchase tickets for the Durham Turfdogs lacrosse game and is a trigger tool for this ad to come up on Google and other sites on certain keywords that you type in. This maximizes your search quickly and disseminate the message at a faster pace and to a larger audience. 

The design is similar to ticket. The Turfdogs logo is at one corner and is a larger image to represent the team. The text is condensed and bold which conveys strength and emulates the text in the Turfdog and CLAX logo. The gradient is used to make an emphasis and contrast in colour.  

The colour of the click button is to give it boldness and focal point. It's placed in the bottom right corner because the sign off button for most sites is usually on the right-hand side. There is a gradient that's used to make the rectangular shape become three-dimensional.