Audio-Flash Hypeframe- Project 1

Audio HypeFrame Works

Here's the link to the video that was the audio track for my audio hype frame work projects. The track is called "Alive" by the artist, Krewella.

http://www.youtube.com/watch?v=J-gYJBsln-w

This audio project used the directional vibration and fixed vibration on the circle. The track is dance music which is hyper and fun so I used a bright pink and increased the brightness and changed the blending mode to multiply. The colours of the circle were of a colour pool of the bright colours that I used from the Kuler application from the Kensington market graffiti photo below.

Colour Palette used from this Photo

The directional vibration was used on the y axis to move the circles randomly on the y axis position. The fixed vibration was used to rotate, scale, alpha, and to move on the x-axis. The text changes in scale. The circles and text convey the mood of hyper and energy which fits the theme of being alive and give a psychedelic experience when you feel you're on top of the world and living from your soul.

Screen shot of Movie Clip

The movie clip was edited by changing the outline of the stroke to make it stippled to make the circles seem to burst into miniature sizes. 

Text-Feel Alive

The text is fixed vibration and changes in scale to give a pulsing beat and emphasis that feel alive vibe. The text was edited to have a blur filter which was an inner shadow of orange and the font style is Impact which gives a bold look and contrasts from the circles. The text rotates 360% to give a spinning look and that it's out of control.

This is the link to the video:

https://www.youtube.com/watch?v=7OH2cFMsx_8&list=HL1403201078&feature=mh_lolz

Screen Shot 01

This is the screen shot of the swf file. The circles change in size and move randomly very quickly across the screen and overwhelm the space. The circles still give a pulsing vibe and rotates randomly also.

Begin of Track-Tempo increases slowly

Octaves are at Maximum-Circles scale in size

These screen shots are  showing that the circles enlarge in size and alpha in scale and alpha tracker. The higher the notes which would be the maximum frequency  of the octave would make the circles scale larger and scale down when it was lower frequency in octave.The sine wave would change in rotation and position and y and x position for the oscillator sine wave on the frequency of the note. The circles makes you lost as you see the illusion of layer and depth of smaller circles in the larger ones. This was more successful to give an organic movement and feeling by having the circle and text respond to the audio than manipulating and editing the images to convey a mood. 

EXERCISES

ADJUSTER HYPE FRAME

Colour Palette Adjuster

Combining square and Pac man to make one image

Different Brush Strokes via Mouse

Blob effect

Longer strokes

Stipple effect

Each time you click on a different area of the screen,
different hex colours will be displayed

Grid Layout and Sound Analyzer

Movie clip and text moving to Oscillator frequency and octaves
and appearing as a sineWave

Swarm Effect

Swarm effect with Blur filter and Capture on Bitmap Canvas

VIBRATION 

Circle changes in alpha, uses vibration that gives a pulsing look,
changes in scale, changes in position randomly on x and y axis

Movie Project

Screen shot 01- Threshold of Bitmap Trace at Maximum and all Assets in Position

Threshold of Bitmap Trace is decreased. 

Screen shot of Sound Analyzer- Oscillator

The font is from the Harry Potter movie fonts. I placed it in the middle to show that this is Hogwarts. I also embedded decorative fonts that were musical notes to show the soundtrack that's used is usually the scene of the opening scene of Hogwarts and fits the flying car. I decreased the threshold of the bitmap trace to show the details of the castle and to show that the flying car which Harry and Ron uses to fly to the school when they miss the train. The image enlarges at high octave notes and gives a psychedelic experience as the car travels through the sky and heading towards Hogwarts. The colour palette is used from the scene of the Hogwarts school and gives the mystery feel to the scene.

WHITE WINE LABEL DESIGN

Colour palette for White Wine Label Design

http://www.molotow.com/magazine/blog/wp-content/blogs.dir/1/files/solidgoldgish/sgf2.jpg
(artist's blog)

I used the Kuler application to choose the hues of the tan, olive, and red to create my white wine label design. I wanted my white wine label to convey relaxation, classy, and elegance.

Simple Ballistic Hypeframe

The colour palette was hues of red, tan, and olive green. The colours still give a fun, carefree, and elegant style. The hype frame that was used was simple ballistic, but I changed the rotation value for the gravity angle, the size of the target object for the second set of simple ballistic, increased the drag, and minimum force, and maximum force with less gravity to give the illusion that the circles are spilling downwards and faster speed. The smaller circles are to give the illusion of fizz of the bubbles that are bursting into the air.

White Wine Label Design

The bubbles are escaping from the wine glass to give a carefree and fun. However the wine is contained and the bubbles are floating slowly. The motion of the white wine poured into the wine glass is smooth and slow. The white wine is supposed to be for elegant occasions such as anniversary that you sip it slowly and enjoy it. The tan background harmonizes with the bubbles and yet contrasts with the olive green of the bubbles. 

Final White Wine Label Design

The colour of the bottle is tan which unifies with the background of the label. I feel that this wine label design is minimal in colour and simplistic in design, but it contrasts the multi-layered and vibrancy of my red white label design.

Red Wine Label Design

RED WINE LABEL DESIGN

Graffiti Image at Kensington Market-Inspiration and Colour
Palette for Red Wine Design Label

http://www.flickr.com/photos/nikopol_to/4749156289/sizes/m/in/photostream/
(artist's blog)

This image spoke to me because the red is vibrant and the mood is energetic. I liked the strokes of the lines that were organic and give an atmosphere of flowing and splashing across the canvas. This made me think of red wine splashing into the glass or spilling over the glass and love the vibrancy of the red that will  emphasis the richness of the wine. 

The idea for my red wine label was to create a vivacious and energetic mood of red wine. I wanted the wine drinker to feel that energy and feel alive and passion when they drink it. The hype frame that I used was the Simple Ballistic where I changed the values of the trigger points, colour values via colour pool, and size of the points of the ballistic point. There are 2 different ballistic points to show depth and variety and they're triggered randomly. The blobs become lines that stream down and that show that motion of pouring wine in a glass. 

Simple Ballistic hypeframe- Wine spillage on the screen

The red wine was to spill over the glass. The spillage is conveying having a good time and that the party doesn't stop since it's spilling over the wine glass. The background is a pink champagne colour that still makes the ballistic points be the focal point and unifies it. The wine is called "Le Vin de Vie", which means the wine of life and the tagline is 'Let's Celebrate'. The red wine is to drink at a party scene. The spillage was created by copying, moving, and pasting the same layer over again that creates the illusion that the wine is spilling over and that each spill is happening at different times. 

Label Design for Red Wine

This is the image of the red wine label on the bottle. This was the final design of the red wine. The bottle is a shade of purple to fit in the family of purples and reds. The label is wrapped in the front of the bottle. The bottle was created with the 3D revolve tool in Illustrator and just made the outline of one side of the bottle. The text, spillage and red wine was made into a symbol and then 3D mapped on it. The colour choice for the bottle is to unify the label with the bottle and to give a classy look and a punch of colour also. 

Red Wine Bottle and Label Design

Interactive Storytelling and 3D printing- April 4-15, 2013

4/8/15

http://www.youtube.com/watch?v=PfSoEWAQ7Qw

This video was interesting because it tells us how important it to delve and be apart of the story and
that you decide the life altering changes to make either solely or with other players. It's a reason that it becomes addicting and that we really immerse ourselves. Watching a movie will make you passive where you comment and identify with characters, but it's like you wish why did this happen and wished that something else could have happened.




4/15/13

http://www.youtube.com/watch?v=X5AZzOw7FwA

This video is informative of the changes and direction that 3d printing is going. It was cool that you can make food, make organs with our own blood cells and genetics to replace damaged organs, to even creating 3d form of an ultrasound, and making household objects. It was eye-opening that you can make a 3d print of a mechanism to replace the broken part of that object such as a stroller that would cost less to replace and also how manufacturing will change. It's great that Shapeway (a company) that prints out 3d objects for you at $20 and then help you to sell it.

Interesting Works 4/1/13

http://www.youtube.com/watch?v=7L7oxoZEG-A

Technology using voice command to do jobs for us.

http://www.youtube.com/watch?v=y4FMsxm4Jss

I love the simplicity and repetition. It's watching the creation of life from an embryo to full form. The colours are soothing and it's gradual transitions that make you pay attention to detail and enjoy the subtlety of the size, depth, complexity, and it evolving.

I was thinking of using a dance song named "Alive" by the artist, Krewella to make the text, alive, be small and insignificant to it changing in size and vibrating and pulsing on the screen. I want it to swirl around as a roller coaster.

NEW IDEAS AND CONCEPTS IN FLASH INDUSTRY- 3/11/13-3/18/13

http://www.youtube.com/watch?v=74JdyzoTQcc
New ways of seeing and interpretation are being brought by Jared Ficklin. It's interesting how this device that he creates can allow a reality to be shared as a collective. You can see each action and movement that's recorded and it's reading images than words.


http://www.youtube.com/watch?v=8Kp_ubJYUoA
This link was interesting because it really explains the term, interactive choreography. Interactive choreography is teaching 3D space to people through virtual movement such as via Kinect. I love the drawing tool where using the Kinect stick, you can create your own art. It maps out your body and movement in 3D space which is seen by people dancing projected on the screen, moving from tile to tile which is shows your corresponding location on the same tile board on the screen, and trying to match the same position for the wall game. This makes the 3D space be flexible and intuitive which makes sense since our thinking isn't always linear, abstract, and visual.

http://www.youtube.com/watch?v=KtM--11CEbc
This link made me think it's important to do just what you love. The passion and creativity that these artists have are ideas that have been thought of creating different realities or creating reality that mimics our interaction with our world entirely. I remember watching a Ted Talk in Sumit's interactivity class where you can use your phone to find the ingredients of an item without needing the help of someone to scan, but having you're own personal scanner. I like the idea of having another copy of you in another place in the world or creating a space where the computer is a person and having that intimate and real-time conversation. I like the idea of creating another world entirely that you don't have to immerse yourself in; rather it'll just be as if you're living as you're living on planet Earth. This makes me think that we're interacting with space and environments from just pointing and touching to actually making it malleable where it fits and responds to our voice, body, and senses.

MAKE WORK EXCITING, HAVE PASSION, THINK OF CHILDHOOD WHEN YOU DREW WITHOUT A CARE IN THE WORLD AND MOST HAPPY, WHAT DEFINES YOU? ( I love detail, abstract thinker, think more of ideas better and more confident and most work go into: pre-production, designing: have more fun when I don't think of deadlines, can make mistakes, not assignment, etc. take more time to do work than a fast worker, get zoned in)

BEING DIFFERENT AND SAYING YOU'RE DIFFERENT IS JUST NOT ENOUGH TODAY, DIVULGE INTO WHAT'S NOT MAINSTREAM AND BE YOU.

http://www.youtube.com/watch?v=6BTCoT8ajbI
Technology is being an extension of our human body-we can record our moments what we see, share it and bridge with people that can share in our experience simultaneously, being mulit-tasker: e.g. research while creating, learning while doing.

http://www.youtube.com/watch?v=IS4Xw8f9LCc
More information and direction for 3D printing. Love that you can take your abstract idea and make it physical and concrete and that's tangible; that can be used as a way to sample and showcase 3D objects.

3/18/13                  ROBERT HODGIN

http://seb.ly/2011/06/interview-with-robert-hodgin-flight404/

I like the simplicity of his work and just this artist's determination and spirit to use Flash in an entirely different way. I liked that he learned new things and the transition process for coding. Here are some more details in his journey in Flash.

FLASH PLAYER 11 NEWS 3/25/13

Here's the link for a video that shows flash artists using Flash player 11 and the features of 3D and 2D graphics in Flash Player 11:
http://www.adobe.com/ca/products/flashplayer.html

Here's the link that has the  list of new features for Flash Player 11:
http://www.adobe.com/ca/products/flashplayer/features._sl_id-contentfilter_sl_featuredisplaytypes_sl_new.html

More than 500 million devices work with Flash technology and it's estimated that there will be over 1 billion devices that will work with Flash by the end of 2015.

More than 20,000 apps in mobile markets, like the Apple App Store and Google Play use Flash technology.

24 of the top 25 Facebook games are built using Flash technology.

More than 3 million developers use Flash technology to produce and create interactive and animated web content.

Flash events-Global Game Jam (Jan 25-27 2013)

For the K-12-focused Digital Learning Day on Feb.6, 2013, Adobe Gaming used the opportunity to connect with students—many of whom had limited previous computer experience—tackle the task of building a game with Adobe Flash Professional. Besides introducing them to Adobe Flash Professional, Adobe helped kids from different backgrounds collaborate in ways that made the best use of each student’s unique skills and interests, whether those interests included zombies or American history.

Achieving digital literacy through game design is also one of the goals of Globaloria, an Adobe education partner. Globaloria is a turnkey academic curriculum that uses a social learning network and game design to promote computing knowledge and global citizenship. As part of Digital Literacy Day, the Adobe Foundation has committed to match all donations made to Globaloria up to $50,000. You can be a part of it by donating at http://www.globaloria.org/adobe. Besides funding Globaloria’s initiatives, your donations help fund the World Wide Workshop, Globaloria’s parent organization. The World Wide Workshop supports publicly shared, long-term projects that are complex, computational, immersive, and innovative, so children build long-term skills for learning and critical thinking.

FLASH THOUGHTS CONTINUED

FLASH THOUGHTS 2/11/13

http://crissxross.net/wilx/category/flash_artworks/

I really like the work, "spinNmix" because the images shuffle and the music operates as a dj that's scratching on the disk. You constantly get a remix of images with a different sound effect. The images are from a gallery of images that the artist has worked on. The random function is being used to pick the audio and the shuffling of the images. Yet it's easy to understand this project with just clicking on spin starts the sequence which is when the randomness of the audio and shuffling of the images that's in mix mode. It's similar to the in-class exercises that we do that one simple effect is from how many lines of ActionScript code, yet once you understand the function such as fixed vibration then you can the values of the scale, alpha, movement on x and y axis, and rotation.

http://www.youtube.com/watch?v=3RiNPFsTrkQ&noredirect=1

I also found a YouTube video that showed 2 easy steps how to fix Google Chrome from flashing. YouTube is similar to Googling where to fix your problem you can watch tutorial videos. Again people try to show their networks by mentioning to follow their twitter and even subscribe to them. It's just as much of a social network for people to get out there. If it wasn't for YouTube tutorial videos, then many students and myself wouldn't be able to fix problems in our video class or you want to create something in 3D, but you aren't sure. It's a teaching tool in this case.

http://www.guardian.co.uk/technology/blog/2012/jun/29/flash-android-dies-adobe

Adobe declared in a blog post that from Aug. 15, 2012 that they will stop any new installations of its Flash player onto Android devices and that devices that already have a mobile version of its Flash player already installed will be updated. Even the Android 4.1 might have Flash, but Flash will still perform with some bugs in it.

Apple launched iPhone without Flash because the team wasn't confident about its effect on browser stability and battery duration. Steve Jobs managed to make the iPhone perform without Flash by removing the Flash wrapping from the content so that H.264 video would play on the iPhone which even Mozilla adopted also.

However there was no alternative to Flash so that meant mobile browsing growth kicked off for iPhone in the U.S., people protested at the lack of Flash support on the phone.

This reminds me of searching YouTube videos on my phone when it won't let me watch certain videos.   Adobe should update Flash whether it's already installed or not on mobile devices because then Flash will become obsolete on that mobile device and then have to upgrade. This way forces you to upgrade and it's just a matter of time when it comes down to that. Also Flash is needed because not all sites can perform without Flash and there's not too many alternatives which was pointed out from the protests from the U.S.

FLASH THOUGHTS -2/18/13

Flash Player 11 and Air 3 can create console-quality games, animate millions of onscreen objects smoothly at 60 frames per second even on older computers that don't have up-to-date hardware. It will improve video conferencing and playing high-definition video.

It will support content subscriptions and rentals through Adobe Flash Access and Adobe Pass. This feature is for Internet-connected TVS where the content and rental provider can offer pay-per-view and rental content.

Developers can use Adobe Air to save their project as standard apps. Adobe Air apps is criticized for their poor performance and limitations.

Adobe says Flash has 11 times more of an audience than Nintendo Wii.

Flash appeals to developers because Flash projects look the same and 3d games can't perform well when using open Web technologies e.g. HTML5.

Adobe Air 3 isn't a solution for web publishers looking to embed audio, video, and interactive elements in their web pages. Its value to app developers is rising.

I still think Flash allows more flexibility to create more dynamic interactions with users. I remember storyboarding that even changing the trucking, zooming, panning, and even editing the movie clip such as the shape and size or colour can be more effective, easy, and yet make a dynamic story. Websites don't have that option when the links are more for navigational purposes and getting information quickly. You don't go on a website to just explore, but to find specific content. Even then the HTML and CSS code is still limited and the assets needs to work with the code and it doesn't look the same on all web browsers. Even there's more flexibility to change the assets of the movie clip to get so many different imagery results within HYPE. You can create your asset in Photoshop or Illustrator and import it into Flash and edit it. There's so many more resources that you can use. There's more experimentation which is different from using Dreamweaver, HTML, and CSS. 

Here's an example from a student that created their own asset and just imported it. It's just using an image to mimic the audio which we've been doing in class. Yet majority of the editing and creation was done in Photoshop and then just changing the code.

http://www.youtube.com/watch?v=bl2DNukRujA

MAGAZINE AD

E&F CUPCAKES MAGAZINE AD (MOCKUP1)

The magazine ad focuses on E&F cupcakes as a product and also as a business. I showed the display of our E&F cupcakes in the 2 display sets of the front of the store. This is to emphasize that this is our speciality and showcases our cupcake in a bold and catches your attention. The customer will think of our cupcakes from the first step they take towards our store. It's similar to seeing McDonalds sign and you know it's McDonalds. This is the same mechanism for the cupcake design in the window display in the front windows.

The store sign is simple but also whimsical. The dots is trail from the flavour oozing out from the cupcake. The dots make your eye travel to the name of our company. The same style will be applied to our front counter. The tier of cupcakes is the focus of our store and again is the first thing when customers walk into the store. 

I think that I will need to include more about our company such as what is it that makes E&F cupcakes so special which I will include in the revision. I just put the main head as a promotion of our cupcakes and the location and contact information on the bottom of the ad. 

There isn't any colour right now because it was a sketch. Some colours that I was thinking would be to imitate red velvet cupcakes with New York cheesecake filling. So I was thinking of dark browns, burgundy, and white as an accent colour to give it a sophisticated and rich look. Also I was thinking of making turquoise and pink to give it a hip and fun look with a cool undertone to it.

REVISED MAGAZINE AD (MOCKUP2)

This mockup has additional information about the cupcake and company as a whole. I introduced the content with pitching our product. Then I was talking about our vision and process of this discovery. The mission statement seals our promise of the quality and what we want to achieve and deliver to our clients. The content is concise and is a pitch. 

The image is what our customers will see from the front to the inside of the store. This image is what the customer will first see before they actual step into the store so really wanted to give an accurate representation for the client and reader to familiarize themselves with. 

The colour palette is soft and fun. The colour palette is mixture of purple, pink, and blue. The blue and green just give contrast and a punch of colour. Otherwise it would just be a pastel and wash away. So the smallest details bring back your attention to the cupcake. I was thinking of doing a burgundy with a chocolate palette to mimic red velvet cheesecake, but then the imagery wasn't as fun and it became more serious than fun. It was too dark. I also used the colour of the master bubble gum rebrand logo as the colour for the name of our company to carry on some element of work that we've done in this class. The colour was #EF639C. It suited the colour palette and personality of our company and cupcake perfectly. I reduced the opacity of the dots that are in the centre of the cupcake to give the illusion that they're within the cupcake to show off our flavour-filled centres. The structure of the building which you see with the horizontal and vertical bars and the grey wash is to show off inside the store and that you're looking through the front window of the store from the outside. 

PROPOSAL

Proposal 

Our idea is to innovate a new recipe and look for E&F Cupcakes that will focus on the sensation of our flavour-filled center. The flavour-filled center will be flavour of vanilla with caramel filling, chocolate with white chocolate filling, red velvet with New York cheesecake filling, and vanilla with cherry or strawberry filling. The ingredients will be bought in bulk from Sysco. We will have small quantities of ingredients since we’re just opening and mostly sampling. The first year will be more of the trial run where there will be more money spent on the marketing, branding, ingredients, rent, invoices, and vendors/suppliers.

Our strategy is to market its uniqueness and that we serve a specific niche that no one has explored yet. We have to create events or leap on opportunities where we can market our cupcakes such as birthday parties  or even sampling them in a pastry store that’s owned by my relative that’s in the downtown area. 

This product will be launched in a campaign. We have developed the logo, did a needs analysis, have a press release, and a newspaper ad. We need to create more hype and be more exposed so the next step would be posting an ad in the magazine of the cupcake industry. We’re using the case sample of the Cupcake Girls that is the top competitor and has had years of successful business. We will be creating brochure, business card, catalogue, and poster that will promote our cupcake. Again these print projects will be happening in phases and discussed in more detail when we reach that stage. 

Erica and I, Fareena, will be the corporate owners of E&F cupcakes and have a partnership where it’s equal liability. We will have a crew of bakers, pastry designers, and an executive chef who will be included in the development of the recipe of the cupcakes since they will have more expertise knowledge in baking than us. 

There will be different tasks that will need to be completed. There will be sample testing which we’ll be having a cupcake party with friends, family, and my coworkers from KFC and Soul Restaurants, which will be managed by Erica and Fareena. The press release will be handled by Fareena. The newspaper block will be taken care by Erica. The ad for the company in the magazine will be done by Erica and Fareena. Fareena will think of the concept and Erica will be assisting with polishing that concept and doing the final version of the ad. Design and concept of the business card will be decided between Erica and Fareena. The letterhead layout options will be decided between both of us. The brochure and catalogue will be planned conceptually by Fareena and design is done by Erica. The poster for the subway will be drafted by sketches by Erica and Fareena and the final sketch that will be appropriate will be created by its creator. The media kit will be arranged and created by Erica and Fareena and decide what will be appropriate for our cupcake campaign. Erica and Fareena will be assigned elements  of the media kit and will be handled in a corroborative manner to ensure consistency. 

There will be timelines that has been scheduled for each task. There will be a new task each week that will either take one to two weeks to revise and complete in full. 

The budget will be an estimate of costs of ingredients and pricing the cupcakes. However the cost will be for printing of the print materials for this campaign.

Erica and I have similar schedules which we constantly have time for feedback. The allowance would be finishing other projects that require us to use the computers at school and that consume a lot of time eg. applying After Affects on a Star Wars clip. Then we would be using class time and work on it from Friday to the weekend when we’re free. 

Contingency would be a file not opening since we have version cs5, but we would just have to make sure to back it up. I have uploaded files in that case on my SkyDrive in my hotmail account. 

So our end goal is to create a product that people will want to try and see it as a novelty. We want to build a client base with our print materials that will advertise our product and expose it.

PRESS RELEASE

CityTv reporter, Dina Pugliese

02/03/13

Opening of E&F Cupcakes, "The One of a Kind Cupcake Delight"

There’s a new sensation happening in the downtown area of Toronto near the Eaton Center that have many sweet tooth lovers come out to. The creators, Erica Giansante and Fareena Mookshah, have opened their unique cupcake store that’s called E&F Cupcakes.Their cupcakes are special and unique by that they have flavour-filled centers that ooze with flavour and it’s the only one in the cupcake market that’s doing this. Their idea occurred by their love of cupcakes. 

However they wanted to make a statement and make a new receipe than the traditional cupcakes that we’ve come to enjoy. It was a simple idea that made them think of jelly-filled doughnuts that they both enjoy that they realized how about making cupcakes in this way also. Erica and Fareena want their cupcakes to be loved and for people to have a new experience with cupcakes. 

They began their journey by sampling their cupcakes at the popular Greek restaurant called, “Greek’s Delights” that also specializes in Greek pastries. The two girls just wondered how people would think of their creation and they had positive feedbacks.The owner, Peter Dimitrov, of “Greek’s Delights” believes that this product is innovative and delicious and has been a big hit to many customers that just finish Erica and Fareena’s flavour-filled center cupcakes within minutes in his store. They have created newspaper ad, brochures, poster, magazine ad, and a catalogue in their print campaign to promote their product, E&F Cupcakes for the past 3 months which have been getting positive reviews and feedback. Their launch date for their opening of the store was to be a year after since there was a great demand for their unique cupcake. Their launch date finally came and today, April 14th, is when E&F Cupcakes opened their door to new and current E&F Cupcake lovers.

It’s great taking a traditional pastry and just putting a new twist on it and that seems to be the opinion of many people that are here today. E&F Cupcakes has a homey and a whimsical attitude where you feel you’re enjoying your favourite cupcake, but there’s a surprise when you just get a burst of flavour when you get into the center. Some people are wiping their mouths as they finish eating their E&F Cupcake with a smile on their face in the store now. Come down and taste this one of a kind cupcake and become an E&F Cupcake lover. 

WEBSITE NEEDS ANALYSIS: E&F CUPCAKES

THE GOAL OF THIS NEEDS ANALYSIS IS TO FIGURE OUT WHAT OUR DESIGN APPROACH AND STRATEGY WILL MEET THE CLIENT'S NEEDS AND EXPECTATION. THIS RESEARCH HELPED ME TO UNDERSTAND E&F CUPCAKE AS A PRODUCT AND WHAT GOAL THAT WE'RE TRYING TO ACHIEVE WITH OUR PRODUCT. 

The primary message that we want to convey to our customers is that this is one of its first kind cupcake. We’re used to cupcakes with frosting and different flavours such as dessert, fruit flavoured, to mixture of sweet and savoury. E&F Cupcakes propose to give your taste buds a new delight with introducing cupcakes that have flavoured-filled centers.

We want to make our cupcakes be whimsical and have a fun personality which we want our cupcakes to come across as. 

This product differentiates from Cupcake Girls cupcakes because they focus on their fresh ingredients and nostalgic feel. We want to make cupcakes be tasted and seen in a new way. It’s similar to jelly filled doughnuts which gives you a different savoury experience from eating an ordinary donut. 

Key reasons why customers should choose our product is that it’s new spin to a traditional pastry dessert that everyone has come to love. 

3 adjectives that will be used to describe this product:

-innovative: it’s unique and never been done.

-whimsical: its characteristics will be fun and light-hearted such as the colour of the frosting and decorative elements.

-specific niche: cater to a specific area in the pastry market where cupcakes are focused on flavour and decorative elements, but taking a new approach to it. 

Yes it’s different from the current image perception is that it’s playful, fun, and caricature. Our image perception will focus on being fun, but focusing on showing the filled centers of the dessert. 

We’re a small and new business that is emerging with a new product, so we need to build a devoted client base firstly and keep our brand consistent. There’s much competition in the cupcake industry and although we’re unique, we need more exposure to spread the word and make people know about our cupcakes.

The Cupcake girls is a franchise that gives to charities, do catering to cause-specific events, has a television show, press releases, and is the leading cupcake business in the cupcake industry. 

Our product is new so our visual elements and style would be new too and have its own brand guidelines.  Our logo is currently a cupcake but to fit the product, the logo can be a cupcake cut in half with the middle filled with some element eg. chocolate.

Cupcake Girls site 

Like: has history, personality, and shows quality. Their visual presentations of their cupcakes look delicious, easy navigation, always see the creators so you know who the owners are, creating individual experience with their ‘Icing on the Cake’: personalized, and widespread that it covers their tv series.

Dislike: Colours are too bright and not as much contrast, just seems to blend in. 

The primary action is that for people to try it and to like it. Our message will be try E&F cupcakes, because you’ve never had cupcakes with flavour-filled centers. Our visual elements will be whimsical to suggest innovation, fun, and inviting.If people don’t like the flavoured-filled then we can’t build that client base and our innovation won’t be discovered. It’ll just be an idea that we thought of.

We want customers to spread the word of E&F cupcakes and this can be the new sensation in the cupcake industry. Therefore we’ll have sampling to introduce our cupcakes and ask samplers and prospective clients for feedback.

Key item is to emphasize our innovation: flavour-filled centers is our secret weapon.

Our marketing strategy is that we want to put a new spin on cupcakes and we’re the first and only to sell these flavour-filled centers.

Primary contacts of our organization is Erica and I. The reason is that we’re managing the marketing strategy and overviewing the production. Our head chef will be also the executive chef that will be important in deciding the ingredients, flavour, and decorative elements. Erica and I are designers, but we don’t have much experience in baking.

This project will have to be broken into phases to create a finished and well-quality product. These questions are helping us to figure our concept, message, and vision of our product.

Legal issues include trademarks for our logo and patents for our innovation and recipes.

Internal political issues is considering where we’re getting our ingredients and assigning more bakers and pastry designers that will be part of the crew. 

FLASH THOUGHT WEEK 3

01/28/31

WEDNESDAY, FEBRUARY 9, 2011

5 Reasons Flash is NOT dying...give me a break!

http://shoutout.rapidintake.com/2011/02/5-reasons-flash-is-not-dyinggive-me.html

1.Flash is a cross-platform software. Flash will work the same on PCs, Macs, and in any browser with very little testing needed which isn't the same for HTML5.

2.Flash has thousands of companies worldwide that have built their business on Flash technology. It will be expensive for many companies to switch.

3.Flash is more secure than HTML5. HTML5 is easier to take the code when you can view the source. Flash's content is more secured which gives the creator to have the upper hand and protect their work.

4. 98% of Internet users has Flash and even then it's a simple download. 

5. Adobe is a large company and they will not let Flash die, but will probably move to make it work on iPhone and iPads in the future. The reason is that there's more Androids that uses Flash which Apple will want to share in the future.


I like that Flash is easy to download and that there's always updates to it. Most of my peers and friends has Androids because they can have touch screen service, download applications, and can have widgets. My friend can make pictures in his text message with having that application. Apple products are specific in what content they will allow so your choices are limited. I also looked at a site where you can have different galleries of showing your pictures for example. There was one that was a 3D template where the demonstration showed that the picture was broken up in several tile pieces, but each piece rotated, flipped, or slide in to make one composition. This simple effect gives a dynamic and static personality than just a flat surface. 

Here's a video that actually discussed how HYPE works and the code with it. It was similar to playing with values on x and y axis, rotation, scaling, positioning, changing colours, fixed and variable vibration, and capture the clip to the canvas. I like that Joshua Davis has been in the industry when Flash was just getting started and he's a traditional artist that was really curious to see what programming could lead to. He has worked with AS1, AS2, and AS3. He breaks down the code and explain it in simple terms and easy to explain. I remember when I was in second semester when you (Andrew) showed us Hype frameworks, but I had no idea. I just know it was hypnotic to look at, but learning action script and understanding how it works with functions, variables, and operators was similar to Hype. It's so simple to be interactive with Hype that you can work with audio, to blur filters, trace bitmap, and just change the properties of an oscillator to make text appear to have motion, feeling, and energy. 

http://www.youtube.com/watch?v=Zk2Y6_m3KJM

DIFFERENT VISUALS FOR MASTER BUBBLE BUBBLE GUM

BLACK BACKGROUND TEMPLATE

I made the bubble burst larger to make the bubble gum be the focal point and to be overcrowding the black background. The black background contrasts against the lighter colour that I had in the original logo that I changed the colour to be more vibrant. The colour is #ED3B7A. The white also contrasts the black background and is the emphasis point. Your eye travels from the middle to outwards then to the background which I wanted to achieve and to show the enormity of the bubble burst. I also changed the size of the text from 12 point to 14 point that it fits in the bubble, but it's more emphasized and the name is still recognizable. I also changed the colour of the pieces of the bubble gum floating in the corners to make it brighter and not fade into the background. The colour of the bubble gum pieces are #EF649C. I also changed the bubble in the centre to be more rounded because when it's oddly shaped than the bubble and the name seems to not balance with the burst that's the outer shape. The colour of the bubble in the middle is #EF649C and the colour of the stroke is #ED438D.

WHITE BACKGROUND TEMPLATE

The colour of the font is #49C8F5. The colour for the bubble burst is #C7265E and the stroke colour of the burst is #EF397A. The shadow of the burst is more prominent to show more depth and layers of the burst. It brings interest, energy, and there's the illusion that there's more than one burst of bubble gum happening. The highlight is also prominent to show transparency and to show more detail in the strokes. I didn't put the bubble gum pieces because I felt that it was too crowded and there would be too much colour that the burst and bubble and the bubble gum would all seem to be uniformed and one piece. The stroke outline colour for the bubble is  #F8408F and is a softer colour which is #F8649E. 

COLOURED BACKGROUND TEMPLATE

The pieces of the bubble gum break up the horizontal lines in the background. The stroke outline colour is #731344 and the colour is #B30F68. The burst seems to be more elastic so that there are patches of dark which I increased the opacity of the shade of black. The colour is also brightened due to white highlight that's increased in its opacity and the colour is #79004F and its stroke colour is #EC3C7A. The stripes are dominant in the background, but I moved the shape of the highlight and shadow of the of the burst so that it seems to be more of lines shooting out horizontally contrasting the vertical background lines. The stroke colour is #C15A89 and the colour is #EE649A. The highlight of the white underneath is increased to make the outline not seem so harsh and to make the centre of the bubble to be bright.  The outline of the stroke of the text is #C15A89 which makes the name pop out and tie with the burst and the background pieces of bubble gum. 

COLOURED BACKGROUND COPY 2 TEMPLATE

The colour palette is bright colours and is definitely more fitting with the concept of this gum being fun, for kids, and just playful. The highlight is more transparent so that it looks that the bubble gum is being stretched to its maximum and that it's exploding. The size of the burst seems large because I increased the pucker and bloat effect that it seems to be strings of gum being pulled and exploding from the centre. The stroke colour of the text makes the white not seem stark and to give it interest. The colour of the bubble is #EE649A and the stroke colour is #EC729D. There's a shadow that contours the bubble.